Will tourism cultural experience affect tourist citizenship behaviors? A case of the "Village Basketball League" in Taijiang County, Guizhou Province.

ABSTRACT: In the era of the experience economy, the tourist experience has become a key factor in the development of tourist destinations. Unlike traditional sightseeing experiences, tourism cultural experiences allow for engagement in cultural activities at the destination, thereby fostering a deeper emotional connection with the local community, which subsequently influences tourists' citizenship behavior. The "Village Basketball League" in Taijiang County, Guizhou Province is characterized as a form of tourism cultural experience with high integration and strong involvement. This study presents the "Village Basketball League" in Taijiang County as a case study. Grounded in SOR (Stimuli-Organism-Response) theory and involvement theory, this study explores the influencing factors of tourist citizen

SUBMITTER: Yang Y 

PROVIDER: S-EPMC12266416 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature