Analyzing Public Google Search Interest in Measles Within Canada: Identifying Key Moments for Targeted Risk Communication.

ABSTRACT:

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We analyzed Google Trends data on measles-related searches in Canada from January 1 to May 21, 2025; web, news, and YouTube search trends increased significantly across provinces (all P values were <.05), aligning with rising case numbers. Our findings emphasize the importance of timely, targeted risk communication for enhancing public awareness and responses during this outbreak.

SUBMITTER: Jokar M 

PROVIDER: S-EPMC12266579 | biostudies-literature | 2025 Jul

REPOSITORIES: biostudies-literature