Integrating the Situational Theory of Problem Solving and Technology Acceptance Model to Predict Intention to Practice Health Protective Behavior for Influenza-Like Illness Among TikTok Users: Cross-Sectional Study.

ABSTRACT:

Background

Outbreaks of influenza-like illness (ILI) pose ongoing public health challenges, prompting widespread demand for timely and accessible health information. TikTok, a leading short video platform, has emerged as an overarching channel for disseminating health-related content, particularly in mainland China. While previous studies have examined health communication on social media, few have integrated complementary theoretical frameworks to understand how user perceptions and motivations jointly influence health behaviors.

Objective

This study integrates the situational theory of problem solving (STOPS) and the technology acceptance model (TAM) to examine the communicative actions and intentions of Chinese TikTok users to adopt health protective behaviors in response

SUBMITTER: Li C 

PROVIDER: S-EPMC12268223 | biostudies-literature | 2025 Jul

REPOSITORIES: biostudies-literature