Factors influencing intentions to use Apple Pay: A behavioral perspective.

ABSTRACT: The study aims to investigate factors influencing Apple Pay adoption, focusing on lifestyle congruence, perceived security, perceived trust, perceived financial control, ease of use, and relative advantage. By applying the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) theory, it seeks to understand these factors' contributions to user perception and adoption, providing insights into user behavior and enhancing the effectiveness of digital payment solutions. A survey approach was employed, combining stratified random sampling and convenience sampling to collect data from major cities in Saudi Arabia, targeting Apple-pay users. The survey was distributed online via social media platforms. Data from 221 valid responses were analyzed using partial least squares structural

SUBMITTER: Abdo KW 

PROVIDER: S-EPMC12270173 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature