Estimated Exposure to Televised Alcohol Advertisements Among Children and Adolescents.

ABSTRACT:

Importance

Alcohol advertising on television in China has the potential to target children and adolescents with harmful content. Understanding the extent of this advertising is critical for informing and improving current regulatory approaches.

Objective

To measure the exposure of alcohol advertisements on television channels popular among children and adolescents in Beijing, China.

Design, setting, and participants

This cross-sectional study of television advertisements used the 4 most popular television channels for viewers aged 3 to 18 years (2 children's channels and 2 general channels) in Beijing and accessed advertisements recorded from October 19, 2020, to January 17, 2021. Television advertisements were recorded during 4 randomly selected weekdays and 4 random

SUBMITTER: Tang Y 

PROVIDER: S-EPMC12272293 | biostudies-literature | 2025 Jul

REPOSITORIES: biostudies-literature