The persuasive potential of AI-paraphrased information at scale.

ABSTRACT: In this article, we study how AI-paraphrased messages have the potential to amplify the persuasive impact and scale of information campaigns. Building from social and cognitive theories on repetition and information processing, we model how CopyPasta-a common repetition tactic leveraged by information campaigns-can be enhanced using large language models. We first extract CopyPasta from two prominent disinformation campaigns in the United States and use ChatGPT to paraphrase the original message to generate AIPasta. We then validate that AIPasta is lexically diverse in comparison to CopyPasta while retaining the semantics of the original message using natural language processing metrics. In a preregistered experiment comparing the persuasive potential of CopyPasta and AIPasta

SUBMITTER: Dash S 

PROVIDER: S-EPMC12281505 | biostudies-literature | 2025 Jul

REPOSITORIES: biostudies-literature