Leveraging Canadian Health Care Worker Volunteers to Address COVID-19 Vaccine Misinformation on Facebook: Qualitative Program Evaluation Study.

ABSTRACT:

Background

Social media serves as a tool for increased digital interconnectedness and has resulted in playing an instrumental role in sharing health-related information with a wide audience. In conjunction with the vast availability of information, there has been a rapid spread of misinformation, leading to public mistrust, safety concerns, and discrimination. The COVID-19 pandemic has amplified the threat of misinformation resulting in detrimental health outcomes due to individuals becoming fatigued with COVID-19 health guidance. Although vaccinations are the key to combating COVID-19, the overwhelming amount of misinformation has resulted in diminished vaccine acceptance.

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This study aims to (1) train and deploy a group of health care workers and student voluntee

SUBMITTER: Ford C 

PROVIDER: S-EPMC12288766 | biostudies-literature | 2025 Jul

REPOSITORIES: biostudies-literature