The Power of Strategic Social Media Influencer Communication to Improve Black Women's Knowledge and Awareness of Environmental Endocrine-Disrupting Chemicals: Surveys of Instagram Users.

ABSTRACT:

Background

Black women are disproportionately affected by hormone-related health conditions, which may result from higher exposures to endocrine-disrupting chemicals (EDCs) in consumer products. EDCs are chemicals that interfere with the body's natural hormones.

Objective

The Product Options in Women-Engaged Research project was developed to educate Black women about EDCs. We assessed the impact of strategic social media influencer (SMI) communication on knowledge and awareness of EDCs and intentions to change product-use behaviors.

Methods

We recruited 7 SMIs to engage with their audiences about EDC-related information on Instagram. The SMIs attended a workshop to learn about EDCs in consumer products and then created Instagram content to share with their audiences.

SUBMITTER: Franklin ET 

PROVIDER: S-EPMC12296211 | biostudies-literature | 2025 Jul

REPOSITORIES: biostudies-literature