Consumer preferences for evaluative front-of-package nutrition labels: evidence from a choice experiment in China.

ABSTRACT: This study examines consumer preferences, behaviors, and willingness to pay (WTP) for evaluative front-of-package (FOP) nutrition labels in China, with a particular focus on the role of information provision in influencing consumer behavior. A choice experiment was conducted involving ham sausages with different evaluative nutrition labels, including the Health Star Rating and Nutrition Score System, among 998 participants from five representative cities in China. The choice experiment also incorporates an information intervention to assess its impact on consumers' choice. A random parameter logit model was employed to estimate consumers preferences and WTP for the different evaluative FOP labels. The results show that consumers exhibit a higher preference for ham sausages with evaluative

SUBMITTER: Yang M 

PROVIDER: S-EPMC12301347 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature