The impact of food marketing via video game live streaming on snack intake in adolescents: a randomised controlled trial.

ABSTRACT:

Objective

The marketing of foods and non-alcoholic beverages (hereafter: food) high in fat, salt and/or sugar (HFSS) is implicated in the development of poor dietary habits, overweight and obesity. Digital media, including video game live streaming platforms (VGLSP), are an increasingly prominent source of food marketing exposure, particularly for young people. This study aimed to experimentally examine the impact of food marketing via VGLSP on eating behaviour in young people.

Design

A between-subjects randomised controlled trial design was used to explore the impact of exposure to HFSS food marketing in a video game live stream (a static food banner advert present throughout the footage) on immediate consumption of the marketed snack and an 'alternative brand' of the same

SUBMITTER: Evans R 

PROVIDER: S-EPMC12305382 | biostudies-literature | 2025 Jun

REPOSITORIES: biostudies-literature