Menu item prices and promotions offered on a meal delivery app in the UK and their socio-economic patterns.

ABSTRACT:

Objective

To describe menu item prices and promotions on a meal delivery app in the UK and explore their socio-economic patterns.

Design

Cross-sectional descriptive analysis.

Setting

We analysed over 21 million menu items from 71 532 food outlets listed on JustEat across the UK. We assessed median prices and types of promotions, examining variations by cuisine (e.g. chicken dishes, pizza) and outlet type (i.e. grocery, chain takeaways). Promotions were categorised into six types: percentage off, stamp cards, free items, meal deal notifications, buy one get one free and low delivery fees.

Results

The median number of food outlets accessible via JustEat was sixty-nine per postcode district with delivery access (IQR = 14-225). The median menu item price was £6·25,

SUBMITTER: Huang Y 

PROVIDER: S-EPMC12305391 | biostudies-literature | 2025 Jun

REPOSITORIES: biostudies-literature