Medical knowledge, political tension, and social relevance: a content and framing analysis of vaccine-related TV broadcasts in the Philippines.

ABSTRACT:

Introduction

Mass media plays a key role in shaping medical discourses on a societal level, and understanding this role could inform context-specific approaches to address current health challenges. However, public health scholarship that focuses on low- and middle-income countries, draws on media analytic approaches established in other fields, or utilises the potential of digital platforms for understanding non-print mass media remains limited. One context meriting a better understanding of media communication is vaccination in the Philippines, where large-scale discourses have repeatedly challenged vaccine confidence.

Methods

To understand how vaccine information has been communicated on Philippine TV broadcasts, we systematically searched and extracted n=108 broadcasts u

SUBMITTER: Wachinger J 

PROVIDER: S-EPMC12306340 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature