Analysis of Social Media Perceptions During the COVID-19 Pandemic in the United Kingdom: Social Listening Study (2019-2022).

ABSTRACT:

Background

Social media listening can be leveraged to obtain authentic perceptions about events, their impact, guidelines, and policies. There has been to date no research that has examined the experiences of patients with COVID-19 from diagnosis to treatment using social media listening in the United Kingdom.

Objective

This study aimed to assess public perceptions, insights, and sentiments throughout the patient journey from diagnosis to treatment during the COVID-19 pandemic.

Methods

A comprehensive search query was designed to retrieve social media data that referred to COVID-19 and treatment. The search was conducted using the social media monitoring tool, Synthesio (Ipsos). Data were retrospectively collected for the period covering September 2019 to September 20

SUBMITTER: Araghi M 

PROVIDER: S-EPMC12310183 | biostudies-literature | 2025 Jul

REPOSITORIES: biostudies-literature