Mind the gap: perception of environmental performance of farms in Aotearoa New Zealand through farmers' and public lenses.

ABSTRACT: The agricultural sector is vital to Aotearoa New Zealand's (Ao-NZ) economy and cultural identity, yet faces social and political pressure due to its environmental impacts. Limited research has explored how the public perceives farms' environmental performance in Ao-NZ and whether this perception differs between urban and rural areas. Our study addresses this gap by examining farmers' environmental self-assessment, farmers' expectation of public perception, and actual public perception of farmers' environmental performance across Ao-NZ. We analysed data from two major surveys conducted by Manaaki Whenua-Landcare Research in 2023: the Survey of Rural Decision Makers (n = 2965) and the Environmental Perception Survey (n = 2007). Our results show that while 87% of farmers rate th

SUBMITTER: Gatiso TT 

PROVIDER: S-EPMC12315176 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature