Impact of food, beverage, and alcohol brand marketing on consumptive behaviors and health in children and adults: A systematic review and meta-analysis.

ABSTRACT: Exposure to unhealthy food, beverage, and alcohol marketing can contribute to inadequate diet and excess alcohol consumption, both risk factors for diet-related non-communicable diseases including obesity and cancer. By not featuring specific products, brand-only marketing strategies circumvent restrictions that assess healthiness at the product level and restrict accordingly. Currently, there is no global or national government policy that explicitly addresses brand marketing for unhealthy products linked to diet-related non-communicable diseases. This systematic review and meta-analysis synthesizes contemporary evidence on the effects of food, beverage, and alcohol brand-marketing on diet-related cognitive outcomes (preference, choice), diet-related behavioral outcomes (purchase requests

SUBMITTER: Boyland E 

PROVIDER: S-EPMC12318912 | biostudies-literature | 2025 Sep

REPOSITORIES: biostudies-literature