Understanding adolescent girls' thoughts and opinions on having social media influencers deliver body image and mental health support: A mixed-methods study.

ABSTRACT:

Objective

Influencers have been used to deliver messaging in public health campaigns and have begun collaborating with researchers to deliver evidence-based content. Building on this approach, this study explored adolescent girls' perspectives on influencers and utilising influencers to deliver body image and mental health interventions.

Methods

A mixed-methods study was conducted with 375 UK-based girls (M_age   =  15.39, SD = 1.63) to understand their experiences with influencers and their opinions about influencer-delivered body image and mental health interventions. Data were analysed quantitatively via descriptive statistics and qualitatively using inductive content analysis.

Results

Most participants expressed likeability, credibility, au

SUBMITTER: Haywood S 

PROVIDER: S-EPMC12319284 | biostudies-literature | 2025 Jan-Dec

REPOSITORIES: biostudies-literature