Can packaging transparency influence consumer food waste behavior?

ABSTRACT: Consumer food waste remains a significant concern in the United States, where approximately 40% of food goes uneaten, leading to major economic and environmental consequences. Packaging plays a key role in food preservation and consumer decision-making, yet little research has examined how specific packaging features, such as transparency, influence consumer waste behaviors. To explore this, we conducted a three-week framed field experiment involving approximately 200 university students, focusing on deli meat-a perishable item commonly wasted in U.S. households. In this study, students were recruited to purchase pre-packaged deli meat from the research team. To simulate opaque packaging conditions, we applied white duct tape externally to otherwise transparent packages. Participants picke

SUBMITTER: Mahmoudi M 

PROVIDER: S-EPMC12324133 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature