Preferences and willingness to pay for early childhood healthy lifestyle initiative outcomes: A discrete choice experiment.

ABSTRACT:

Background

Understanding stakeholder preferences and values for early childhood initiatives to support healthy diets, physical activity and reduce sedentary behaviour is key for effective intervention design and resource allocation. This study aims to estimate the preferences for and value of outcomes from the perspectives of parents/caregivers of Australian children aged from birth to 5 years.

Methods

Discrete choice experiment, 466 parent/caregivers recruited from online platform. Participants selected between two healthy lifestyle initiatives or a "neither" option. Initiatives were described by attributes including cost, participation and outcomes. Mixed multinomial logistic models were used to determine preferences and willingness-to-pay per annum framed as an increase i

SUBMITTER: Brown V 

PROVIDER: S-EPMC12329628 | biostudies-literature | 2025 Sep

REPOSITORIES: biostudies-literature