Neural correlates of evaluative bias against artificial intelligence-labeled versus human-labeled artworks.

ABSTRACT: The rapid advancement of generative artificial intelligence (AI) has enabled machines to produce creative outputs, such as artworks, that rival human creations. However, despite these technological achievements, public acceptance and valuation of AI-generated creative products remain uncertain. This study investigates the bias against AI-generated artworks by examining both behavioral and neural responses using electroencephalography (EEG) and functional near-infrared spectroscopy (fNIRS). Across two pre-registered studies (total N = 125), participants evaluated paintings labeled as either human-created or AI-generated, with the artworks being objectively identical. Behavioral results revealed a consistent bias against AI-labeled paintings, with participants rating them lower in different

SUBMITTER: Zhang W 

PROVIDER: S-EPMC12342175 | biostudies-literature | 2025 Jan

REPOSITORIES: biostudies-literature