Content Analysis of Tobacco Brands' "Tagged" Section on Instagram.

ABSTRACT:

Introduction

Brands can be "tagged" in Instagram posts to communicate a partnership with a social media influencer. Little is known about the content of these communications in the tobacco-related literature. To address this gap, this study identified tagged posts on the official Instagram pages of tobacco brands and described the themes of such posts.

Methods

Six tobacco brands with official Instagram pages were identified. Each tagged section of the brand's official Instagram page was examined to identify potential partnerships with social media influencers. Posts to the tagged section of the Instagram page were collected from November 2022 to February 2024. For each post, tobacco-related themes were coded.

Results

This study identified 594 tagged posts from 222 pot

SUBMITTER: Donaldson SI 

PROVIDER: S-EPMC12370468 | biostudies-literature | 2025 Aug

REPOSITORIES: biostudies-literature