Ontology highlight
ABSTRACT:
SUBMITTER: Moussaoui LS
PROVIDER: S-EPMC12372769 | biostudies-literature | 2023
REPOSITORIES: biostudies-literature

International review of social psychology 20231113
Conformity to descriptive and injunctive norms has been explained by informational and normative social influence. We argue that in addition to these two types of social influence, outcome expectancy can mediate descriptive norms' impact on people's intentions in the case of collective behaviours such as hand washing to prevent virus spread. Two studies manipulate norm type (descriptive vs injunctive) and norm level (low vs high) and show their effects on intention to perform the behaviour. In S ...[more]