Assessing the effect of educational intervention on pharmaceutical promotion: a follow-up study among medical students from Pakistan.

ABSTRACT: The promotional strategies implemented by pharmaceutical organizations lead to abnormal prescribing practices that both diminish physician-patient confidence and drive-up healthcare expenses. The motives of the pharmaceutical companies are to appeal students' natural preferences. So, educating them represents an essential approach to combat these effects. Research provides few examples of educational programs while their long term sustained benefit has not been established over time. This research investigated how educational programs affect students in the short- and long-term after exposure to pharmaceutical promotional activities. The study was conducted longitudinally across 7 schools within three provinces of Pakistan. Survey data collection took place from 856 medical students of the

SUBMITTER: Gillani AH 

PROVIDER: S-EPMC12379384 | biostudies-literature | 2025 Aug

REPOSITORIES: biostudies-literature