[Enlightenment through official vaccination communication: an experimental study comparing evidence-based fact boxes with nudges and advertising].

ABSTRACT:

Introduction

Evidence-based health information is a key tool in health communication to support informed decision-making. In contrast, there are behavioural approaches. The suitability of the different approaches seems to depend on the initial willingness to vaccinate and the information needs (e.g. of undecided people, sceptics).

Methods

Using the longitudinal Corona Online Opinion Panel Survey Special (COMPASS) survey panel, we conducted a preregistered experiment (N = 2944) in May 2021 involving information presentations on vaccination: evidence-based tabular and graphical fact box vs. norm and moral nudge vs. vaccination advertising. Before and after vaccination education, vaccination intentions, understanding of vaccination, and attitudes toward and trust in vaccines we

SUBMITTER: Rebitschek FG 

PROVIDER: S-EPMC12391170 | biostudies-literature | 2025 Sep

REPOSITORIES: biostudies-literature