Mobilising climate action with moral appeals in a smartphone-based 8-week field experiment.

ABSTRACT: Effective climate change mitigation requires profound lifestyle changes and citizens' support for transformational climate policies. We present a comprehensive, highly granular, field-experiment dataset of people's self-reported, daily, real-life behaviours measured in CO₂e across six domains, as well as their civic and political behaviour. The data (N = 156, 7615 repeated observations over 8 weeks) was collected via a bespoke smartphone app and is enriched by people's daily reflections on their change trajectories and by data on political leaning, emotions, agency, socio-demographics, values, attitudes and social norms. The study shows that exposing people to moral appeals results in overall carbon footprint reduction (particularly from heating, food and consumption), an

SUBMITTER: Spaiser V 

PROVIDER: S-EPMC12394071 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature