Cultural uncertainty avoidance predicts consumers' affective reactions to chemicals.

ABSTRACT: Chemicals in general often evoke negative emotions (e.g., worry or fear) in consumers. This can cause consumers to avoid beneficial products and may even lead to suboptimal public policy decisions. It is, therefore, important to better understand how affective reactions to chemicals in general (ARC) form in order to be able to counteract these undesirable effects. The present research contributes to the literature on ARC by studying between-country differences in ARC. While ARC were negative in all countries in our dataset, there were practically relevant between-country differences in how negative they were. We predicted and found that consumers in higher uncertainty avoidance (UA) societies reported more negative ARC than their counterparts in lower UA societies. This effect was due to t

SUBMITTER: Martin C 

PROVIDER: S-EPMC12396941 | biostudies-literature | 2025 Jul

REPOSITORIES: biostudies-literature