Exploring barriers to IVR surveys and the effectiveness of human follow-up calls: insights from a mixed methods study in Uganda.

ABSTRACT:

Background

This study explored reasons why respondents neither initiate nor complete an interactive voice response (IVR) survey and whether call-backs by a human can increase subsequent IVR survey participation.

Methods

We conducted a mixed methods study. Using random digit dialing (RDD), participants were sent an IVR survey (IVR-RDD) to their mobile phone. Participants from the IVR-RDD who either did not pick the phone or terminated the survey within two questions were contacted for a computer-assisted telephone interview (CATI) survey to assess reasons for non-participation. Following CATI completion, a similar IVR survey was sent (post-CATI IVR). Descriptive statistics and adjusted logistic regression models were conducted to assess differences in survey outcomes between

SUBMITTER: Tweheyo R 

PROVIDER: S-EPMC12413760 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature