Online local newspaper coverage of an EU-funded rewilding project: The case of brown bear reintroduction in Trentino, Italy.

ABSTRACT: Positive human-wildlife coexistence, especially in contexts of rewilding and the reintroduction of large carnivores, partially depends on communication between stakeholders. The media, and in particular local journalism, can play a crucial role in determining people's knowledge of and attitudes towards wildlife. In this article, we analyse the online coverage of bears produced by the most widely circulated local newspaper in Trentino (Italy), where bears have been reintroduced thanks to a rewilding project funded by the European Union. Employing quantitative and qualitative content analysis of 375 articles, we look into the main features of the media coverage of bears over one year (2024). We find that articles tend to focus on controversial and uncommon events, such as culls and interacti

SUBMITTER: Berti C 

PROVIDER: S-EPMC12418273 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature