Online Illicit Drug Distribution in the Thai Language on X: Exploratory Qualitative Content Analysis.

ABSTRACT:

Background

By increasing exposure to drug-related advertisements, the illicit digital drug trade promotes drug normalization and eases access to substances, increasing the likelihood of initiation. Social media platforms play an increasingly important role in facilitating the online substance trade by leveraging encrypted communications and user-friendly interfaces to advertise a large variety of readily available substances. Despite its growing importance, there is a paucity of research conducted in Thailand that aims to determine the types of substances, marketing strategies, and public health risks linked to drugs advertised on social media.

Objective

This study aimed to inductively explore the content of tweets on the social media platform X (formerly known as Twitter) a

SUBMITTER: Lamy FR 

PROVIDER: S-EPMC12441646 | biostudies-literature | 2025 Sep

REPOSITORIES: biostudies-literature