Mindfulness and AI adoption: extending the technology acceptance model for Chinese media students.

ABSTRACT:

Introduction

Media students' acceptance and use of intelligent technology requires not only external environmental support but also the stimulation of internal driving forces. This study incorporates mindfulness into the classical Technology Acceptance Model (TAM) to investigate its role in shaping students' perceptions and behavioral intentions toward artificial intelligence (AI) tools. Specifically, the research examines: (1) the impact of mindfulness on media students' perceptions of AI technology; (2) the influence of mindfulness on their continuous intention to use AI technology; and (3) the moderating effect of perceived risk on the intention to adopt AI tools.

Methods

Based on a conceptual model integrating mindfulness with TAM, this study conducted an offline questio

SUBMITTER: Lan Y 

PROVIDER: S-EPMC12442562 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature