Developing an Evaluation System for Quality of Health Educational Short Videos on Social Media (LassVQ) Using Nominal Group Technique and Analytic Hierarchy Process: Qualitative Study.

ABSTRACT:

Background

With the increasing use of social media platforms for health communication, the quality of health educational short videos (HESVs) has become a key concern. However, no standardized framework exists to evaluate the quality of health videos on social media, highlighting the need for a comprehensive evaluation system.

Objective

This study aimed to develop a valid and structured evaluation tool for assessing the quality of HESVs on social media.

Methods

The initial evaluation indicators obtained from the literature review and brainstorming undertaken in the study group were provided to the nominal group reference Lasswell's 5W communication model, and 2 rounds of nominal group technique (NGT) were carried out to screen, add, revise, and adjust indicators, and

SUBMITTER: Hu Y 

PROVIDER: S-EPMC12445618 | biostudies-literature | 2025 Sep

REPOSITORIES: biostudies-literature