Research on strategies for enhancing drug knowledge dissemination on Chinese social media WeChat public accounts based on text mining technology.

ABSTRACT:

Objective

Health science popularization is an important means to improve public health literacy, promote healthy lifestyles, prevent diseases and respond to health crises, which is of great significance for improving the overall health of the people. Strengthening the medication education of patients is also one of the key factors to improve patients' medication adherence. In order to strengthen the dissemination of pharmaceutical popular science articles and give full play to the value of pharmaceutical popular science, this study takes WeChat public account as the research platform to explore effective strategies to improve pageviews of science popularization. It provides references for science popularization workers, so that science popularization can play a better role in impro

SUBMITTER: Yu X 

PROVIDER: S-EPMC12446869 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature