Response to the Netflix Docuseries "Big Vape: The Rise and Fall of JUUL": Mixed Methods Analysis of YouTube Comments Using Qualitative Coding and Topic Modeling.

ABSTRACT:

Background

On October 11, 2023, Netflix released the docuseries "Big Vape: The Rise and Fall of JUUL," which chronicled the founding of JUUL, its rise in popularity among youth, and the subsequent public backlash. The official Netflix YouTube channel posted a trailer promoting the docuseries and an official clip from the docuseries. Recent studies have demonstrated the utility of using comments posted under YouTube videos to analyze reactions to the content and discourse around the health topics explored in the video.

Objective

This study aimed to (1) systematically characterize nicotine and tobacco product (NTP)-related comments and replies posted in response to the docuseries trailer and video clip and (2) explore integration of automated topic modeling techniques with tra

SUBMITTER: Hoffman B 

PROVIDER: S-EPMC12448255 | biostudies-literature | 2025 Sep

REPOSITORIES: biostudies-literature