Evaluating the content and quality of irritable bowel syndrome videos on social media platforms in China: Focus on TikTok and Bilibili.

ABSTRACT:

Objective

Irritable Bowel Syndrome (IBS) is a prevalent functional gastrointestinal disorder that significantly impairs quality of life. Social media has become a primary source of health information, with TikTok and Bilibili emerging as popular video-sharing platforms in China. The present study aims to assess the content, quality, and user engagement of IBS-related videos on Bilibili and TikTok in China, identifying strengths and weaknesses in online health information and offering insights for improving patient education.

Methods

Hundred qualified videos from each platform were analyzed. Videos were categorized by platforms, sources, contents, and quality (using Global Quality Score and modified DISCERN scoring systems). Statistical analyses included correlation analysis

SUBMITTER: Xi W 

PROVIDER: S-EPMC12457752 | biostudies-literature | 2025 Jan-Dec

REPOSITORIES: biostudies-literature