Using social influencers for public health education on antibiotic use and antimicrobial resistance: protocol for a quasi-experimental study.

ABSTRACT:

Background

Antimicrobial resistance (AMR) is driven by the inappropriate use of antibiotics. "One-size-fits-all" campaigns have demonstrated little impact in increasing public knowledge of antibiotic use and AMR. Whilst healthcare providers are the most trusted sources of health information, only half of the adult population have a healthcare encounter annually. Their limited reach suggests inadequacies in communication channels and a need for mobilization of community-based non-healthcare influencers to increase accessibility to information on antibiotic use and AMR. Whilst the engagement of community barbershops and hair salons as health advocates has been well studied and shown to be effective for health education, there is no study to date harnessing ubiquitous neighborhood foo

SUBMITTER: Chow A 

PROVIDER: S-EPMC12462344 | biostudies-literature | 2025 Sep

REPOSITORIES: biostudies-literature