Social influence increases the value and consumption of alcohol in the laboratory.

ABSTRACT:

Background

Previous research has demonstrated the perceived value of alcohol is transient in hypothetical social and environmental contexts. This study sought to further expand on this by examining whether the social influence of a confederate and the physical environment could be manipulated to influence the value of alcohol and ad libitum alcohol consumption, and thus provide support for the role of value as a mechanism underlying alcohol use.

Method

A total of 140 (90 female, Mean age = 25.81, SD = 14.20, Mean AUDIT = 11.51, SD = 5.38) participants completed a between-subjects 2 (environment: bar labortaory vs. standard unadorned) × 2 (social influence: positive appraisal vs. negative appraisal) design in which they completed a brief assessment of alcohol demand, a concur

SUBMITTER: Yates J 

PROVIDER: S-EPMC12463762 | biostudies-literature | 2025 Sep

REPOSITORIES: biostudies-literature