The Role of Social Media in Shaping Decisions to Undergo Cosmetic Procedures: A Nationwide Cross-Sectional Study of the Syrian Population.

ABSTRACT:

Background

Social media has become a major global force shaping beauty standards and aesthetic preferences. Although cosmetic procedures are increasingly normalized in Syria, the role of social media in influencing individuals' decisions to pursue these interventions remains underexplored.

Objectives

The aim of the authors of this study is to assess the influence of social media on attitudes and decision making regarding cosmetic procedures among the Syrian population, and to identify key demographic, psychological, and behavioral factors associated with this influence in the context of Syria's unique sociocultural and economic landscape.

Methods

A cross-sectional study was conducted among 2605 participants using both online and paper-based questionnaires. The survey

SUBMITTER: Torbey A 

PROVIDER: S-EPMC12464937 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature