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ABSTRACT: Objective
This study examined the effect of menthol flavour on e-cigarette users' satisfaction, enjoyment and sensory experiences.Methods
A randomised crossover trial was conducted among 77 current e-cigarette users aged 21-35 in Miami, Florida, USA. Participants used the same e-cigarette device in two separate sessions, differing by flavour (menthol/tobacco) in random order. Each session involved ad libitum 60 min vaping after 12-hour plasma nicotine-validated abstinence. The primary outcomes were satisfaction, pleasure, enjoyment, appeal and sensory experiences measured after each session.Results
Higher scores were observed in measures of satisfaction, product liking, interest to use in future, willingness to use again, enjoyment, puff liking, taste and craving re
SUBMITTER: Chowdhury S
PROVIDER: S-EPMC12477640 | biostudies-literature | 2025 Aug
REPOSITORIES: biostudies-literature