Online e-Cigarette Retailers' Use of Price Incentives and Product Features to Attract Adolescent and Young Adult Purchases: Cross-Sectional Choice-Based Study.

ABSTRACT:

Background

There are reports of several adolescents and young adults purchasing electronic cigarettes (e-cigarettes) from e-cigarette retailer websites. However, there is a lack of consumer research on how e-cigarette retailer websites' content influences adolescent and young adult purchases.

Objective

This study aims to examine whether seeing specific characteristics on e-cigarette retailer websites encourages or discourages e-cigarette purchase by adolescents and young adults and to further assess whether such influences vary by age and e-cigarette use.

Methods

Using a web-based survey, we conducted a cross-sectional choice-based experiment in 5326 individuals (aged 13-24 years). We examined associations between e-cigarette retailer websites' content, reflected in 1

SUBMITTER: Gaiha SM 

PROVIDER: S-EPMC12478966 | biostudies-literature | 2025 Sep

REPOSITORIES: biostudies-literature