To what extent does Together with Gloria! expand the reach of SASA! Together community programming? A mixed methods evaluation of an edutainment intervention in Kasese, Uganda.

ABSTRACT:

Background

Community-level interventions to prevent violence against women (VAW), though potentially efficacious, are challenging to implement at scale, requiring intensive long-term engagement. There is thus interest in the potential for mass-media strategies, including 'edutainment', to complement and extend the reach of in-person community programming. While edutainment interventions can demonstrably reach large audiences at relatively low cost, little is known about who they reach/exclude, nor about barriers/facilitators to engagement. This paper describes the extent to which 'Together with Gloria!' (TWG), a 33-episode radio-drama, expanded the reach of SASA! Together, a community-level VAW prevention intervention in Western Uganda.

Methods

As part of a broader mixed-met

SUBMITTER: Abramsky T 

PROVIDER: S-EPMC12481820 | biostudies-literature | 2025 Sep

REPOSITORIES: biostudies-literature