Incentives and delivery modality as moderators of a web-based personalized normative feedback intervention for heavy-drinking college students.

ABSTRACT:

Objective

This research evaluates how two methodological factors (delivery modality and incentives) influence the efficacy of a brief computer-delivered personalized normative feedback (PNF) intervention for heavy-drinking college students. Empirical studies have not yet identified whether computer-delivered interventions are more effective when administered in the lab versus remotely within the same design. Additionally, intervention trials typically provide participants with some kind of incentive (e.g., monetary compensation). We expected PNF to result in reduced alcohol consumption and consequences compared to the control (Hypothesis 1) and that this would be stronger among in-lab participants compared to remote (Hypothesis 2a) and among those receiving no incentive compared to

SUBMITTER: Neighbors C 

PROVIDER: S-EPMC12483182 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature