Investigating attitudes and framing moral responsibility in healthcare professionals for smoking cessation interventions.

ABSTRACT:

Objectives

Evidence-based support from healthcare professionals improves smoking cessation outcomes, yet intervention rates among UK general practitioners (GPs) remain suboptimal. This exploratory study explored whether framing messages around moral responsibility influences clinicians' intentions to offer smoking cessation support and explored their attitudes towards smoking.

Design

A between-subjects online experiment was conducted in May 2023 with 300 UK-based GPs and medical students.

Methods

Participants were randomised to one of three message conditions: professional obligation, shared responsibility, or neutral control. They rated their desire, duty, and intention to offer cessation support across clinical scenarios and completed attitude measures.

Results</

SUBMITTER: Wu AD 

PROVIDER: S-EPMC12491834 | biostudies-literature | 2025 Nov

REPOSITORIES: biostudies-literature