Effect of Advertising Exposure on Responses of Young Non-e-Cigarette Users to Banning Flavors in China: A Cross-Sectional Study.

ABSTRACT:

Background

E-cigarettes, particularly those with flavors, have become increasingly popular among young people. Many countries have implemented flavor bans, though limited research has explored how non-users react to flavor bans. This research investigates the influence of advertising exposure on changes in intention to use e-cigarettes among young Chinese non-users in response to a hypothetical flavor ban.

Methods

A probability-based online survey conducted from September to November 2021 included 2989 participants aged 20-34. We assessed the association between advertising exposure and change in intention to use e-cigarettes after a hypothetical flavor ban. We used propensity score weighting (PSW) to reduce potential selection bias.

Results

The intention to use e-cig

SUBMITTER: Lv X 

PROVIDER: S-EPMC12491848 | biostudies-literature | 2025 Oct

REPOSITORIES: biostudies-literature