Holistic Influence of Multimodal Medical Crowdfunding Affordances on Charitable Crowdfunding Outcome: Systematic Multimodel Analysis Study.

ABSTRACT:

Background

Medical crowdfunding has emerged as a critical tool to alleviate the financial burden of health care costs, particularly in regions where economic disparities limit access to medical treatment. Despite its potential, the success rates of medical crowdfunding projects remain low, with only 9% achieving their fundraising goals in China. Previous research has examined isolated factors influencing success, but a holistic understanding of how multimodal affordances-narrativity, visibility, and progress-collectively impact donor behavior and project outcomes is lacking.

Objective

This study aims to investigate how medical crowdfunding affordances, as an integrated system, influence the success of charitable crowdfunding projects. Specifically, it explores the roles of n

SUBMITTER: Du Y 

PROVIDER: S-EPMC12494109 | biostudies-literature | 2025 Sep

REPOSITORIES: biostudies-literature