Investigating the role of Chinese sports media in shaping young adults' exercise habits through the lens of the health belief model.

ABSTRACT:

Background

The rapid proliferation of Chinese sports media has significantly impacted young adults' exercise habits, influencing their perceived susceptibility to health risks, perceived benefits of exercise, self-efficacy, and perceived barriers, according to the Health Belief Model (HBM). Hence, the research is based on the question: How are key components of the HBM (susceptibility, benefits, barriers, and self-efficacy) associated with exercise motivation among young adults exposed to Chinese sports media?

Method

Utilizing a quantitative cross-sectional design and Structural Equation Modeling (SEM), this research analyzed data from 1,221 respondents to assess the psychological mechanisms underlying media-driven health behaviors.

Results

Findings indicate that perc

SUBMITTER: Li F 

PROVIDER: S-EPMC12497700 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature