Perceptions and use intentions of flavored versus unflavored tobacco products among young adults in Georgia: A cross-sectional study.

ABSTRACT:

Introduction

Tobacco product marketing uses flavors to influence consumer perceptions, especially among youth and young adults. In Georgia, where tobacco use is among the highest in the WHO European Region, flavored products are widely available and unregulated. Limited data exist on young adults' perceptions of flavored versus unflavored products.

Methods

This study aimed to assess how young adults in Georgia perceive flavored versus unflavored tobacco products in terms of harm, addictiveness, and social acceptability, and how these perceptions relate to their use intentions. A cross-sectional online survey (April-June 2024) included 400 participants aged 18-25 years measured perceptions on a 1-7 scale for flavored and unflavored cigarettes, e-cigarettes, and heated tobacco

SUBMITTER: Abuladze T 

PROVIDER: S-EPMC12498478 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature