Do the interpersonal effects of gamified online destination websites better stimulate tourists' travel intentions?

ABSTRACT: With the growing prevalence of user-generated content in disseminating travel information, the current design of online destination websites should emphasize interactive engagement and fulfill users' increasing social needs, thereby aligning with the behavioral characteristics and development trends of the digital age. This study conducts two empirical studies to examine the feasibility of integrating gamification into destination platforms and its influence on interpersonal value within users' decision-making processes. Through scenario-based simulations comparing feedback from 931 participants on gamified versus non-gamified websites, the study applies structural equation modeling to test path coefficients and confirm the effectiveness and advantages of gamification, as well as the role

SUBMITTER: Wang H 

PROVIDER: S-EPMC12500125 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature