Randomized experimental test of a reduced-exposure message for an e-cigarette: comprehension and related misperceptions.

ABSTRACT: Completely switching from cigarette smoking to electronic nicotine delivery systems (ENDS) reduces exposure to toxic substances. Yet, many smokers believe that ENDS are at least as harmful as smoking, making them less likely to switch from cigarettes to ENDS. Effectively communicating reduced-exposure information is critical, but such messages must be properly understood. This online study evaluated comprehension of a factual message, indicating that smokers who switch completely away from smoking to JUUL-brand ENDS can reduce their exposure to harmful chemicals in cigarette smoke. Participants were 12 557 adults 18+ years (smokers, dual users and former and never users of tobacco) randomized to see the reduced-exposure message or to a Control condition. After exposure to the message, the

SUBMITTER: McCaffrey S 

PROVIDER: S-EPMC12510424 | biostudies-literature | 2025 Feb

REPOSITORIES: biostudies-literature