A qualitative exploration of consumers' views and experiences toward online pharmacies: Narrative from a developing country.

ABSTRACT:

Introduction

The widespread adoption of the internet and online pharmacies has made accessing medications more convenient, especially with the growing use of smartphones in developing countries. While these new purchasing methods offer ease of access, they also raise concerns about the prevalence of counterfeit drugs. This study examines consumer experiences with online pharmacies, focusing on the factors that influence purchasing decisions and the concerns associated with buying medicines and supplements in the context of a developing country.

Method

An exploratory qualitative study was conducted in Islamabad/Rawalpindi (twin cities in Pakistan's federal area) from June to October 2023. Four focus group discussions (FGDs) were conducted, with each lasting approximately 30-4

SUBMITTER: Suleiman AK 

PROVIDER: S-EPMC12513602 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature