Mapping Advertising Assets Project: a cross-sectional analysis of food-related outdoor advertising and the relationship with deprivation in Leeds, UK.

ABSTRACT:

Objective

Food environments can influence dietary behaviours. Promotion of foods high in fats, salt and sugars is a barrier to healthy eating. We explore advertising by deprivation in an English city.

Design

Using a cross-sectional design, we describe the prevalence of outdoor advertising, the types of products advertised and the UK Nutrient Profile Modelling scores for advertised foods and non-alcoholic beverages. Differences in outdoor advertising prevalence by area deprivation were assessed using χ² tests.

Setting

Six areas in each of five deprivation strata were randomly selected from all 482 Leeds neighbourhoods (England) (n 30 neighbourhoods).

Participants

Eligible outdoor advertisement assets (intentionally placed permanent/semi-

SUBMITTER: Jenneson VL 

PROVIDER: S-EPMC12516639 | biostudies-literature | 2025 Sep

REPOSITORIES: biostudies-literature