How to select high-quality health educational short videos on social media? insights from youtube and douyin.

ABSTRACT:

Background

Social media has become a prominent source of health educational short videos (HESVs), yet their quality varies significantly, with many being inaccurate, incomplete, or poorly presented. Both healthcare professionals and the public lack clear criteria to evaluate HESVs quality when seeking health information on social media.

Methods

This study aims to evaluate the quality of HESVs on YouTube and Douyin based on Lasswell's 5 W communication model, and analyze the key factors for selecting high-quality HESVs. 200 videos were selected from YouTube and Douyin, respectively, between October 1 and November 30, 2024. Four independent reviewers analyzed the quality of HESVs using the Lasswell's Video Quality scale (LassVQ), modified DISCERN (M-DISCERN), and Global Qualit

SUBMITTER: Hu Y 

PROVIDER: S-EPMC12523207 | biostudies-literature | 2025 Oct

REPOSITORIES: biostudies-literature